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10/22/2021
15 : 14
Oct. 22 - Honey Bunches of Oats emphasizes self-care | How Mondelez sidesteps marketing's 'creepy chasm'
How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'; Snap's revenue miss highlights outsized impact of Apple's tracking changes; Facebook boosts IP
10/21/2021
15 : 14
Oct. 21 - Inside Kroger's new programmatic marketplace | Is PayPal pining for Pinterest?
Is PayPal pining for Pinterest?; How Unilever and other marketers work to avoid greenwashing; NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow; 'Berries and
10/20/2021
14 : 44
Oct. 20 - How Mars approaches contextual advertising | What's driving TikTok comeback of 'Berries and Cream'
'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad; P&G: Marketing efficiency breeds effectiveness, leading to more investment; For Jose Cuervo, marketing
10/19/2021
14 : 54
Oct. 19 - Cadillac's CMO on shifting brand strategy | Holiday marketing is upended ... again
How product shortages and an extended shopping season are upending holiday marketing; Diageo's Pronghorn eyes cross-industry impact via a diversity 'blueprint'; Snap opens creative studio
10/18/2021
15 : 4
Oct. 18 - Campbell's puts musical QR codes on cans | Kargo buys StitcherAds to shore up e-commerce offering
Kargo acquires StitcherAds for $64M to shore up e-commerce offering; IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom; Under Armour names first chief consumer
10/16/2021
18 : 14
Weekender: Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits
Signup | Forward Marketing Dive Weekender Oct. 16, 2021 | A roundup of this week's most read stories imre BROUGHT TO YOU BY — imre The Seismic Shift Back to Authenticity Why influencer content
10/15/2021
15 : 14
Oct. 15 - Crockpot fires up first NFT | Hollister unveils gamer apparel from 'chief gaming scout'
Hollister unveils gamer apparel from new 'chief gaming scout'; Clif Bar exchanges movement for snippets of new Mike Posner song; NBCU's 'Chucky' brings scare tactics to social media
10/14/2021
15 : 4
Oct. 14 - Popeyes heats up collab with Megan Thee Stallion | What's next for sustainability in marketing?
What's next for sustainability in marketing following a year of surprising resilience?; The North Face marks 55 years with crowdsourced archive of exploration; Bacardi pairs purpose with NFTs to
10/14/2021
9 : 25
Oct. 13 - Bacardi pairs purpose with NFTs | Lowe's enters retail media fray
Lowe's enters retail media fray as home improvement continues to engage shoppers; Starbucks, Netflix partner on book club-inspired content series; Can QSRs meet marketing's new imperatives
10/12/2021
15 : 4
Oct. 12 - Can QSRs build a brand without alienating franchisees? | Heinz dresses up ketchup as 'Tomato Blood'
Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits; Verizon showcases 5G with metaverse treasure hunt; DoorDash beefs up ad capabilities for restaurants, CPG
10/11/2021
15 : 14
Oct. 11 - Walmart, Netflix jump on show hype with shopping hub | Mercedes-Benz touts EVs on 20-city tour
Mercedes-Benz touts sustainability with electric vehicle experiences; Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date; What copyrighting TikTok choreography
10/9/2021
18 : 4
Weekender: Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date
Signup | Forward Marketing Dive Weekender Oct. 9, 2021 | A roundup of this week's most read stories Attentive BROUGHT TO YOU BY — Attentive Why SMS & Retention Are BFFs Learn why SMS is a key
10/8/2021
15 : 24
Oct. 8 - Shutterfly preserves life's chaotic moments | TikTok adds roster of Sound Partners
TikTok adds roster of Sound Partners to emphasize audio's role in marketing success; Macy's updates app, launches live shopping; Snap incentivizes Spotlight creators with cash-backed Challenges
10/7/2021
15 : 34
Oct. 7 - Pepsi's Dig In Day boosts Black restaurants | What Twitter's MoPub sale means for ad landscape
Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin; Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming; IPG's new identity solution works across
10/6/2021
15 : 4
Oct. 6 - General Mills takes tailgating virtual | Teens return to clothes shopping, per Piper Sandler
Clothing is Gen Z's top wallet priority for first time since 2014, Piper Sandler finds; Will Nielsen's MRC troubles be a turning point for cross-channel ratings?; Gap Inc. acquires artificial
10/5/2021
15 : 34
Oct. 5 - Why CPGs are dropping mom and dad for culture-led marketing | How will brands respond to Facebook's one-two punch?
Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response; Johnnie Walker distills confidence into campaign urging a return to bars; Mondelez uses AI to animate
10/4/2021
15 : 14
Oct. 4 - Taco Bell raids Discord for National Taco Day | Lexus puts Marvel hero behind the wheel
Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot; How PepsiCo is harnessing data to help retailers increase sales; How Apple's Epic legal battle will reverberate
10/2/2021
18 : 4
Weekender: Crown Royal 3D-prints immersive world for canned cocktails
Signup | Forward Marketing Dive Weekender Oct. 2, 2021 | A roundup of this week's most read stories BlueConic BROUGHT TO YOU BY — BlueConic Webinar: The Third-Party Data Deprecation Playbook The
10/1/2021
14 : 44
Oct. 1 - Hyundai taps Annie Leibovitz to portray fans' lives | Starburst chews on TikTok as old ad goes viral
Starburst doubles down on viral Little Lad ad with TikTok contest; How Apple's Epic legal battle will reverberate with marketers for years; Facebook invests $50M for 'responsible' metaverse
9/30/2021
15 : 14
Sept. 30 - Coke touts togetherness in brand revamp | New WPP, Snap lab links AR to commerce
WPP, Snap establish AR Lab focused on linking augmented reality with commerce; Macy's scrambles to keep Amazon off its big red sign in Herald Square; Etsy debuts shoppable virtual house; AVOD